CLIENT
MADDNESS UNDER THE SKY(MUTS)
ABOUT PROJECT
MUTS is a party brand dedicated to curating some of the most creative events in Nigeria. For their Halloween edition Champaign Madness in collaboration with fellow party brand Champaign Rave, they sought a fresh visual direction for the event.
The goal was to design posters that clearly communicated the raw creative energy, chaos, and excitement the Halloween experience promised, instantly selling the mood of the night to their audience.
ROLE
Art Director & Designer
SERVICE
ART DIRECTION
POSTER DESIGN
CLIENT
SQUAKES
ABOUT PROJECT
Squakes is a pastry brand based at the University of Ibadan, known for making and selling Taste Squared pancakes. As a newly launched brand, they required a complete visual identity spanning logo design, packaging, and marketing materials to properly introduce themselves to their campus community and social audience.
The goal was to build a brand that captured a sense of playfulness and warmth, while remaining memorable, approachable, and visually distinct within the local food scene.
ROLE
Art Director & brand designer
SERVICE
Brand Strategy & Art Direction
Visual Identity Design (Logo System)
Marketing & Social Media Assets
CLIENT
THE TRIIIB
ABOUT PROJECT
THE TRIIIB is a Nigerian content and marketing collective that creates entertaining social media content for platforms like TikTok and Instagram, while also producing marketing content for businesses. To celebrate their one year anniversary, they hosted a picnic style event titled Genesis.
Although the event was structured as a picnic, the creative vision aimed for something more elevated and expressive. Inspired by the meaning behind Genesis, the goal was to design posters that balanced youthfulness with a darker, more mature tone blending playful energy with depth to reflect both celebration and creative evolution.
ROLE
Art Director & Designer
SERVICE
Art Direction & Visual Concept Development
Event poster design